SBS Launches AIRE Radio Networks To Serve Growing National Hispanic Audiences
MIAMI, Nov. 13, 2013 /PRNewswire/ (SBS/AireRadioNetworks)-In a revolutionary move to expand content solutions for advertisers, Spanish Broadcasting System, Inc. (SBS) (SBSA) announced the launch of AIRE Radio Networks to create and distribute leading Spanish-language radio programming debuting with a robust and high-profile celebrity lineup and targeted network vehicles.
At launch, AIRE Radio Networks will reach listeners in nine of the nation's Top 10 markets with an audience close to 12 million listeners nearly 26 percent of the U.S. Hispanic population each week. AIRE Radio Networks, will feature shows focused on the issues that matter most to Hispanics, including current events, health and family, finances, education, sports, and entertainment.
"This creation solidifies SBS' expanding presence in Hispanic media and entertainment," commented Raul Alarcon, Chairman, President and CEO of SBS. "We're excited about capitalizing on syndication growth opportunities and AIRE Radio Networks will extend our top-ranked offerings to advertisers and listeners nationwide. Heritage radio properties with national coverage, popular on-air hosts providing unique syndicated programming, promotional tie-ins with major concert tours and online partnerships- Real Radio! has arrived."
AIRE Radio Networks is designed to harness the power of SBS multi-genre programming through five targeted network vehicles in more than 30 markets, and national scale solutions on content, experiential, digital, mobile, and online platforms with more than 1.5 million unique visitors.
"We've put together a stupendous lineup to deliver a national platform," said Elisa Torres, SVP Network Operations & Affiliate Sales, Aire Radio Networks. "With AIRE Radio Networks' targeted choices and vehicles, we anticipate rapid growth for clients seeking to embrace nationwide Hispanic listeners."