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L'Oreal and Proenza Schouler Sign Deal for Luxury Fine Fragrances L'Oreal and Proenza Schouler Sign Deal for Luxury Fine Fragrances
by BWW News Desk - June 03, 2015

L'Oreal announced the signature of a License Agreement with Proenza Schouler for the creation and development of fine fragrances.... (more...)
L'Oreal USA Buys NYC Based Carol's Daughter L'Oreal USA Buys NYC Based Carol's Daughter
by BWW News Desk - October 21, 2014

L'Oréal USA announced the signing of a definitive agreement to acquire Carol's Daughter. Headquartered in New York City, Carol's Daughter is a premier American multi-cultural beauty brand with a pioneering heritage in the natural beauty movement. Created by Lisa Price in 1993, the brand caters to a ... (more...)
Macy's Is Ready to Spread Holiday Cheer with Must Have Gifts Macy's Is Ready to Spread Holiday Cheer with Must Have Gifts
by BWW News Desk - October 20, 2014

Macy's is celebrating the holiday season with a wide variety of affordable and on-trend gifts that are sure to excite and enchant everyone on your holiday gift list. Whether shopping for fashionistas, foodies or techies, Macy's carries top designers and products for all your holiday gifting needs. A... (more...)
Macy's Herald Square Unveils New Beauty and Fragrance Department Macy's Herald Square Unveils New Beauty and Fragrance Department
by BWW News Desk - November 15, 2013

A state-of-the-art and sophisticated shopping experience awaits shoppers as Macy's Herald Square unveils a striking new look for its signature world of beauty and fragrances today. The long-awaited reveal has been months in the making, culminating with the most dramatic makeover of a beauty departme... (more...)
Macy's Focuses on Growth in Active Wear Macy's Focuses on Growth in Active Wear
by BWW News Desk - September 09, 2013

Macy's announced an effort to grow its market share in active wear and to strengthen its appeal to the Millennial customer with an expansion of its athletic apparel assortment, which will include Nike, The North Face, Under Armour, Calvin Klein Performance and Ideology, to more stores this fall and ... (more...)
ULTA Beauty Celebrates 21 Days of Beauty ULTA Beauty Celebrates 21 Days of Beauty
by BWW News Desk - September 03, 2013

ULTA Beauty announced its top beauty trends for Fall 2013 with their annual 21 Days of Beauty celebration. The beauty extravaganza begins Sunday, September 8 and ends Saturday, September 28, and is celebrated in its more than 500 stores nationwide. Each year, ULTA Beauty's 21 Days of Beauty showcase... (more...)
Macy's Continues Millennials Strategy Macy's Continues Millennials Strategy
by BWW News Desk - July 31, 2013

Macy's announced a continuation of the retailer's Millennial strategy to attract a new generation of customers looking for trend, style and value. As part of its ongoing initiative originally announced in spring of 2012, Macy's introduced or expanded more than 20 brands for spring 2013 and will enha... (more...)




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