Toledos Create Line for Lane Bryant
Lane Bryant, Isabel and Ruben Toledo
Isabel and Ruben Toledo are launching a capsule collection at Lane Bryant. This is a first for the special-size retail chain.
First a novelty T-shirt and tote bag, featuring Ruben Toledo's signature sketches, will hit stores for the holidays. Then a full ready to wear collection, outerwear and accessories are planned for spring. The partnership is a major shift, especially for Isabel Toledo, who is usually press shy.
The capsule collection will be in in 500 Lane Bryant stores and on their Web site. To celebrate their collaboration, Lane Bryant and the husband-and-wife design team are planning a fashion show for next year. Debuting the full collection in the spring gives Lane Bryant plenty of time to do it right said chief executive officer Linda Heasley.
"We're looking together at all product categories and nothing is being ruled out as a possibility for inclusion down the road. This is a big deal for us and we're treating it in that manner in every way we can," she said.
Isabel Toledo said she and Ruben "were intellectually on board from the first moment. Their unique customer base is an inspiring and diverse audience for which we look forward to crafting new and innovative fashions, accessories and even some other categories. We also wish to introduce our vision of color, design, look and style and, with the vast manufacturing capabilities at their disposal, we know whatever we design will be made well and fit and feel marvelous. This seems so natural to Ruben and me and we cannot wait to unveil what we're doing together."