Styled by Joe Zee Line to Debut on QVC
Joe Zee is teaming with QVC to launch his Styled by Joe Zee line. The collection will debut on February 28's Red Carpet Style - Live from L.A. show.
The awards season-themed program will feature Zee's cashmere top and beaded maxiskirt and are priced at $95 and $198. Zee's goal for the rest of the colllection was to make runway trends accessible to all women.
"I'm hoping this collection can help women connect the dots and infuse cover girl glamour into their everyday looks. So many women love runway fashions, but they need a way to wear them that feels real," said Zee.
The rest of the spring collection will be available in March and includes pieces like a ponte blazer, pencil skirt, seamed legging, a printed dress and a color-blocked, zip-front cardigan. The color palette features hibiscus, orange, pops of citrine and royal blue and the prices range from $43 to $89.
"I love that QVC was the first in the marketplace to extend that level of expert integration with fashion insiders like myself and Lori Goldstein," said Zee.
"He's a natural on camera," executive vice president and chief merchandising officer at QVC Doug Howe said. "So much of a brand's success depends on the designers and their point of view. We were impressed with Joe's passion and credibility."
Zee is already hard at work designing outerwear and textured pieces for his fall 2014 collection.