Stacy London Teams Up With Hollywood Fashion Secrets
Stacy London, best known for her co-host role for more than a decade on fashion reality show, What Not To Wear, and author of The Truth About Style, and Hollywood Fashion Secrets (HFS), the creator of Fashion Tape and the Style Essentials category with its range of beauty and fashion solutions to help women solve their pesky styling challenges, announced that they have signed an agreement for London to serve as its Style Ambassadress, a unique role to reveal well-kept style secrets to women everywhere.
The two parties said the exact details of the collaboration activities are not finalized, but are expected to include fun and useful how-to-use online videos featuring London sharing style secrets, social media engagement, PR, events, new product development and merchandising. Additional terms of the deal were not disclosed.
"We all know the importance of accessories shoes, handbags, belts and jewelry to complete an outfit, but what most women don't know are the tricks of our trade that help us all look perfectly put together," said London. "Hollywood Fashion Secrets is a company founded by women for women and for more than a decade this team has been dedicated to product innovation to help women solve common, annoying beauty and fashion challenges. They have created a collection of useful, everyday products expert short-cuts that empower women to style themselves with ease, which allows them to feel more confident and certain. I am thrilled about this new partnership with the Hollywood Fashion Secrets brand and team.
"I have a kinship with women who struggle with challenges. My main aim with this collaboration is relating rather than coaching and to serve as a Style Ambassadress who understands and delivers the industry's best-kept secrets and some innovative new ones to help women get ready every day with sureness, positivity and confidence."
HFS was founded on a similar share-the-secret idea more than a decade ago when a gaping cardigan was closed with double-sided tape by an industry insider and friend of the founders. This "aha moment" has now led to an array of Style Essential products a collection of 30-plus items featuring such must-have products like the Hip Hugger "back-belt" to close the common back-of-jeans gap; Boot Straps for a smooth look when wearing the tuck-in trend; Silicone CoverUp nipple covers important to "deperkify" when going braless or wearing an unpadded bra; Bra Converting Clips to instantly convert the traditional bra into a cross-back style, as well as Deodorant Removing Sponge, Sweater Saver and more. The team continues to innovate every day to bring new products forward including the just-launched Eye Makeup and Nail Polish Remover Swabs and purse-ready Perfume Atomizer smart new beauty essentials.
"This collaboration with Stacy London, a trusted advisor and style empathizer to millions, is a game changer for our business and for women everywhere," said Jane Dailey, co-founder and president of HFS. "This alliance will significantly boost our efforts to share our clever style secrets and establish this new, innovative category in the fashion and beauty industry. We are pleased to have Stacy as our Style Ambassadress, and with her help, we expect to rapidly and significantly expand our Style Essentials business to become widely embraced by female consumers as a trusted collection of must-have daily-use items."
About Stacy London
Since 2002, Stacy London has been best known as the straight talking co-host on TLC's hit show, What Not To Wear. Part psychologist, part style maven, Stacy utilizes her sassy sense of humor to help improve one's appearance not only on the outside, but also by helping to boost self-confidence from the inside. She started her career in 1991 as an assistant at Vogue Magazine and in 1996 was appointed as Senior Fashion Editor at Mademoiselle where she worked until 2000. She has styled runway shows for such designers as Rebecca Taylor and Vivienne Tam and has worked with renowned celebrities like Kate Winslet and Katie Holmes. She is the President of Super Long Play, a television and digital content production company, which produced Big Brooklyn Style for TLC.She is the author of the New York Times Best-Seller, The Truth About Style, published by Viking. She has guest-hosted on The Today Show, The View and Anderson Live, and has appeared on Access Hollywood, The Wendy Williams Show, Dr. Oz and various other national news and entertainment programs. Previous brand work includes Pantene, Lee Jeans, Woolite, Dr Scholls, and Westfield Malls. She lives in Brooklyn with her cat Baby Al, too many shoes and not enough closet space.