Jessica London Launches Its 2013 Holiday Campaign
Jessica London, plus-size women's brand in the OSP Group portfolio, has just rolled out a holiday campaign that will create excitement among casual shoppers and modern fashionistas alike, especially with the fast-approaching holiday season. The campaign is being introduced in the Jessica London Catalog and at jessicalondon.com, and will feature new products, special promotions, videos, specialty shops, and Jessica London's first-ever holiday gift guide. With fashion-forward styles at affordable prices, dressing for every occasion is easy and convenient...customers can peruse Jessica London's extensive holiday collection from the comfort of their own home by shopping at jessicalondon.com any time 24/7.
Jessica London's campaign began in early October and runs throughout the holiday season. Here are some of the highlights that will make holiday shopping more enjoyable (and easier!) than ever before:
- Haute for the Holidays - showcases an elegant velvet collection, dresses for all occasions, a special 'intimates' collection, and a $50 off leather promotion featuring up-to-the-minute fashion pieces in soft, genuine leather.
- Holiday New Arrivals- features the cotton cashmere collection (tunics, leggings, cardigan and skirt) and an extensive selection of fabulous boots in regular and wide widths (get a 360 degree view of Jessica London's boots in the video gallery at jessicalondon.com). And, as part of the Holiday New Arrivals, Jessica London is offering its valued customers a free gift with purchase of $50 or more, so there's even a little something special for you.
- Holiday Gift Guide - highlights ideas for holiday dressing or gift giving, especially for that hard-to-buy-for person on your list.
- Holiday Gift Shop - the perfect online specialty shop...coat check, luxe layers, Fabulous 50 at 50% off, sleepwear, elegant party dresses, and much more.
- Holiday Shipping Guide - created to help shoppers know exactly when they need to have their order placed to ensure they receive their package before the holidays.
"The Jessica London team has created an exceptional holiday collection, finding every opportunity to make shopping this holiday season convenient, affordable, and most importantly, enjoyable," said Denise Schramm, Senior Vice President/General Brand Manager, Jessica London. "The collection is designed for the woman who wants to accentuate her curves and look amazing for every holiday occasion...whether she is buying for herself, a friend, or creating a must-have list for the Santa who will fill her Christmas stocking. And, don't forget to check our website for Black Friday and Cyber Monday Savings!"