DeVita Natural Skin Care Partners Vaute Couture for NYC Fashion Week
DeVita Natural Skin Care, an all-natural, 100% paraben free/vegan skin care line, is partnering with independent vegan fashion house Vaute Couture by Leanne Mai-ly Hilgart for Fall 2013 Fashion Week at Eyebeam Studios.
"We look forward to showing people that being vegan/veg can be fashionable and wearable, from the everyday look to the runway and everywhere in between."
DeVita will provide the makeup team led by Rebecca Casciano, celebrity makeup artist and green beauty expert, as well as all of the makeup for the show from their |absolute| mineralsTM line of mineral cosmetics.
"We are thrilled to not only be involved with Fashion Week for the first time, but to get to share this experience with such talented people who share our values and desire for natural, pure, and vegan/veg ingredients and materials," explains Cherylanne DeVita, Ph.D., President and CEO of DeVita Natural Skin Care. "We look forward to showing people that being vegan/veg can be fashionable and wearable, from the everyday look to the runway and everywhere in between."
Vaute Couture was launched in Fall of 2008 by Leanne Mai-ly Hilgart, as she was on a mission to create a winter dress coat that was 100% vegan while still warm enough for winter. The line has since grown to include a range of cruelty-free fashion, including coats, dresses, overalls, t-shirts and jewelry. All of the clothing and accessories by Vaute Couture is made with vegan materials, recycled and recyclable fabrics, and created in New York City's fashion district.
About DeVita Natural Skin Care
DeVita Natural Skin Care is the fastest growing all-natural, 100% paraben-free, PETA Certified, vegan cosmeceutical skin care line in the country. Cherylanne DeVita, Ph.D., the president and CEO, started the company in 2000 out of her desire for affordable, natural and effective skin care products that she could use on her own sensitive skin. Today, DeVita Natural Skin Care has over 100 different products, and |absolute| minerals, a complete line of revolutionary aloe-infused mineral makeup. DeVita Natural Skin Care and Color Cosmetics are available online and in natural foods stores throughout the United States. For more information, please visit www.devitaskincare.com and www.devitastyle.com.
In addition to her role as President/CEO of DeVita Natural Skin Care, Cherylanne also currently serves on the Executive Board of Alice Cooper's Solid Rock Foundation, a nonprofit organization dedicated to enriching the lives of teens through performing arts.
SOURCE: BUSINESS WIRE ©2014 Business Wire