Burberry Makes a Splash in Chicago
Burberry opened in Chicago with a splash. They created a "rainstorm" to celebrate their new Michigan Avenue, 5-story flagship store. As the guests arrived, they were greeted with eco-friendly confetti pouring down while models stood with umbrellas, snapping their fingers to simulate the sound of rain.
“We wanted to bring a little bit of Britain to Chicago,” said chief creative officer Christopher Bailey, who was joined at the event by chief executive officer Angela Ahrendts.
The English atmosphere was enhanced with a performance by Libertines' Carl Barat. Bailey, also remarked, “People like to party in Chicago!”
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