Seattle Theatre Group to Operate The 5th Avenue Theatre Under New Alliance

Seattle Theatre Group has reached an agreement with the University of Washington and The 5th Avenue Theatre Company to assume the lease and operational responsibilities of the historic 5th Avenue Theatre, located in the Skinner Building in Downtown Seattle.

Under the terms of the agreement, STG becomes the leaseholder and new operator of the venue, while The 5th Avenue Theatre Company remains the resident producer. Both STG and The 5th will continue to function as independent nonprofit 501(c)(3) organizations with distinct missions and programming.

STG plans to expand usage of the venue beyond the 26 weeks per year that The 5th produces musicals, programming concerts, comedy, and other live events during the remainder of the calendar. The goal is to activate the space year-round and increase foot traffic and economic activity in the neighborhood.

“This alliance allows us to harmonize our strengths,” said Bill Berry, Executive Director of The 5th Avenue Theatre Company. “Together, we are transforming The 5th Avenue Theatre venue into a year-round cultural hub, enriching the community and driving economic impact for local businesses in downtown Seattle.”

The alliance supports The 5th in establishing long-term sustainability and adapting its business model while continuing to employ local artists and technicians. STG, which also operates The Paramount, Moore, and Neptune Theatres, views the move as part of its broader 10-year strategic plan, which includes expanding attendance and diversifying programming across its venues.

“At STG, part of our operational ethos is to take artistic risk with fiscal diligence,” said STG Executive Director Josh LaBelle. “I cannot think of a better way to put this concept into practice than being a good collaborator and friend to our colleagues at The 5th.”

The University of Washington, which owns the building, also expressed support for the new structure. “By working together, The 5th Avenue Theatre Company and Seattle Theatre Group will be able to enrich our community for decades to come,” said UW Vice President of External Affairs Randy Hodgins.

The Downtown Seattle Association, which works closely with both organizations and oversees the Historic Theatre District, has endorsed the alliance as part of its broader revitalization efforts.

A public open house at The 5th Avenue Theatre will take place on Monday, April 28 to celebrate the new chapter. Further details will be announced.

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