Mystic Theatre Launches Gift Card Program to Cope With the Health Crisis
The Press Democrat has reported that Petaluma's Mystic Theatre has launched a gift card program to help pay employees and recover lost revenue during the shutdown of live performances.
Read the full story HERE.
The Mystic employed about 20 people, but all have been furloughed until live performances can resume. The venue launched its first-ever gift card program to help pay employees and recover revenue.
Thomas Cussins, president of Ineffable Music Group, which has leased the music hall since 2016, said:
"If this thing continues on where we cannot have shows in 2020, you're going to see a loss of almost every independent venue in the country," Cussins said. "The only ones that will be able to withstand this are the corporate ones run by AEG or Live Nation."
Cussins said "revenue went to zero overnight" since ticketing companies are freezing funds until concerts resume.
Mystic's ownership has discussed a potential gradual reopening of the venue, possibly holding smaller concerts with 100 or 250 people with everyone wearing a mask, seated 6 feet apart.
Ineffable Music has started a crowdfunding campaign on GoFundMe. All the proceeds will go directly to the staff.
Check out the full story HERE.
|
The Still Point: An Immersive Experience SOMArts Cultural Center (7/16-7/25) |
|
The Tragedy of Hamlet, Prince of Denmark SPARC (7/03-7/26) |
|
Macbeth Santa Cruz Shakespeare (7/12-8/30) |
|
Jagged Little Pill Paper Wing Theatre (7/17-8/09) |
|
Joy of Astonishment - An Evening of Magic and Mentalism The California Theatre of Santa Rosa (7/30-7/30) |
|
The Employee Dharma Handbook Lucie Stern Theatre (7/08-8/02) |
|
Josh Kornbluth’s What Is To Be Done?: Fighting Fascism and Depression The Marsh San Francisco (6/19-7/31) |
|
Comedy Oakland at Elbo Room Sat Aug 29 7pm Elbo Room Jack London (8/29-8/29) |
|
Comedy Oakland at Elbo Room Fri Aug 21 7:30pm Elbo Room Jack London (8/21-8/21) |
|
Comedy Oakland at Elbo Room Fri July 31 7:30pm Elbo Room Jack London (7/31-7/31) |