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08/12/14: Restaurant Startup #106 - Comfort Food Cash-in
Comfort food is an American favorite. But the latest craze is up-scaling comfort food - adding culinary touches to make it gourmet! This week, restaurateurs and investors Joe Bastianich and Tim Love hear a pitch from Mac-o-licious, a pair of divas from Los Angeles, California, who claim to have the best Mac 'n' Cheese ever. By adding artisanal cheeses and high-end ingredients, and even singing a song, they hope to get a shot at creating their dream restaurant. Next up is a pitch from a young couple who burst onto the San Francisco food scene with Bespoke Donuts, a made-to-order, hand-crafted doughnut restaurant offering both sweet and savory choices. Will either team be able to cut a deal with one of our investors?
About Restaurant Startup:
"Restaurant Startup" is on a quest to discover, invest in and launch America's next great culinary concepts. Restaurateur and TV personality Joe Bastianich and chef and restaurant operator, Tim Love, vie against each other to invest their own money in food concepts they believe will make them millions. Each week, two teams pitch our investors, Bastianich and Love, for a shot at launching a temporary version of their great concept for a restaurant or a specialty food shop. The chosen team is given the keys to a working restaurant on Melrose Avenue in Los Angeles. They get 36 hours and $7,500 to put their dream to the test and launch a pop-up restaurant; come up with a branding campaign; and write a business plan. Under the watchful eye of Joe and Tim's culinary consultant, Waylynn Lucas, the aspiring food moguls open their doors, serve their food and test their concept on the public. At the end of the process, our two investors will decide whether or not they will put their own money on the line to make someone's dream come true and, hopefully, make big money for themselves.