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ABC's EXTREME WEIGHT LOSS Grows by 10% in Key Demo

Related: ABC
ABC's EXTREME WEIGHT LOSS Grows by 10% in Key Demo

From 8:00-10:00 p.m., ABC's "Extreme Weight Loss" gained 10% week to week in Adults 18-49 (1.1/4 vs. 1.0/3), equaling an 8-week high - since 6/3/14. In addition, "Extreme Weight Loss" increased its overall audience from the same night last year (+3% - 3.7 million vs. 3.6 million on 7/30/13).

"Celebrity Wife Swap" (10:00-11:00 p.m. - 2.8 million and 1.0/3 in AD18-49):
During the 10:00 p.m. hour, ABC's season finale of "Celebrity Wife Swap" grew 11% week to week in Adults 18-49 (1.0/3 vs. 0.9/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 07/29/14.

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