London Drugs Joins the Party for Vinyl Record Day
They are considered precious treasure to many collectors when they are awarded gold or platinum status, but they aren't your typical treasure. However, vinyl records are as close to gold for many audiophiles who love to hunt down their favourite new or used title.
August 12 marks the day Thomas Edison invented the phonograph in 1877, and with the resurgence of vinyl records, it's only natural for collectors to band together and celebrate their own day.
Vinyl Record Day takes place August 12, and Western Canadian retailer London Drugs is joining the party. Vinyl sales in the United States have grown by around 40 per cent the first half of 2014 compared to the same time frame in 2013.1
London Drugs is the first large retailer to offer a vast collection of vinyl, and has expanded its collection to several hundred titles over the last few years. The chain has become a go-to location for vinyl enthusiasts and has seen the audience for vinyl double over the last four years. The audience now includes younger fans who are just now experiencing vinyl records for the first time, as well as older fans who grew up on vinyl LPs and have once again found them.
"These statistics reveal a telling story - that vinyl records are no longer just a blast from the past," said Andy Kahrmann, Business Unit Manager, London Drugs. "We are seeing new generations discover vinyl for the first time, and at the same time we have long-time vinyl enthusiasts rediscovering the world of vinyl."
So why all the love for vinyl again? The simple answer - it's a memorable experience. Not only that, but it brings back memories. The nostalgia associated with a vinyl record cannot be matched by a digital track.
Take a vinyl album, with its big, beautiful cover art and liner notes, take it out of its sleeve and smell the fresh vinyl, place it on the turntable and drop the needle. The second you hear the needle drop and the speakers crack to life, you are hearing music the way the artist intended.