UPDATE: JERSEY BOYS Film Opens w/ Disappointing $13.5 M at Box Office
Over the weekend, BWW reported that Clint Eastwood's Jersey Boys film, which opened in nearly 3,000 theaters, was projected to gross between $14.5 and $13.5 million over the weeekend. Today, Deadline.com confirms that the film has taken in a disappointing $13.5M for Warner Bros. performing even worse than expected.
The movie, based on the hit Tony Award winning Broadway musical skewed towards a much older audience than expected and opened in the No. 4 spot. The studio now faces criticism over its decision to debut the film during the summer months.
"We positioned the movie to take advantage of the counter-programming through the summer," explains Warner Bros. distribution head Dan Fellman. "Most of the films in the marketplace were popcorn films. We had an R-rated musical, and we knew the film was going to play older and, if you look at it, 71% of the audience over 50 gave it an A but so did the over 25 year olds. I could have platformed it and gotten decent reviews but this is not what this was. We wanted to get a mainstream audience from coast to coast and we needed to get good word of mouth so I think it will end up in a very good place. This is a marathon not a sprint. We always knew that it would be challenged in the heart of the summer, and it was a risk worth taking. I think our mid-week days will be strong, maybe $1M a night, and we'll end up in a good place."
The film was produced with a budget of approximately $38M.
Jersey Boys follows the story of Frankie Valli and The Four Seasons: Frankie Valli, Bob Gaudio, Tommy DeVitoand Nick Massi. It is about a group of blue-collar boys from the wrong side of the Tracks who became one of the biggest American pop music sensations of all time. They wrote their own songs, invented their own sounds and sold 175 million records worldwide - all before they were thirty. The show features all their hits including "Sherry," "Big Girls Don't Cry," "Oh What A Night," "Walk Like A Man," "Can't Take My Eyes Off You" and "Working My Way Back To You."