BWW Geeks World

Readz Launches Tablet-Specific Content Management and Publishing Platform

January 8
11:22 2013
Readz Launches Tablet-Specific Content Management and Publishing Platform

Nearly a quarter of all Americans own a tablet and 40% report reading a magazine or newspaper on this device. However, many publications are losing money and readers by relying on outdated "enhanced PDFs" - instead of optimizing content for tablet viewing, navigation and interaction.

Launching today, Readz is a new content management and publishing platform that makes high- quality tablet publications accessible for small- to medium-sized publishers, including media outlets and corporate marketing teams. Just as Wordpress made website creation more accessible, Readz provides tools to simplify and improve tablet design and publishing. With Readz, content creators can design, edit, publish and host interactive publications that feature tablet design best practices, while also incorporating interactive ads, multimedia and gestures native to the tablet-viewing experience.

"Web design can't be replicated on tablets. Reading an e-book or magazine on a laptop is a vastly different experience than reading on a tablet. With Readz, we've created a tool that gives anyone - even those with limited design or programming skills - the ability to easily and quickly publish tablet-specific content," explained Bart De Pelsmaeker , founder/CEO of Readz.

Readz keeps publishers in control of everything from design and layout to distribution. It was built for publishers who may lack the resources or technical skills to keep up with the shift to digital content consumption. Readz comes with several professionally-designed templates, some of which feature advertising options, equipping publishers with the tools needed to generate revenue from tablet subscribers. Publishers can use these themes to publish their content to tablets, adapt these themes or even create new ones through a "what you see is what you get" design tool.

The Readz platform works in a few simple steps:

1. Upload images and videos?

2. Design and style articles?

3. Create sections and assign articles to those sections

4. Create a cover

5. View and publish

The end result is an app that gives readers an interactive and full-touch reading experience. The app is downloaded in seconds and reads very much like a magazine. Readers can swipe back-and-forth through articles and sumMary Pages, and also bookmark articles for future reading and search for text. The platform also easily adds in interactive elements and multimedia that cannot be incorporated in a traditional PDF format.

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