Offerpop Expands Social Commerce Solutions with New Offering for Pinterest
New York, New York
Offerpop has released a new social commerce product for Pinterest that allows brands to crowd-source Pinterest content from followers and build highly engaging boards that convert pinners into customers.
The new product, named Inspiration, taps into more than 70 million Pinterest users. Pinterest users are highly coveted customers for brands the platform drives 23% of all social commerce, with users averaging $200 in spending per order, more than twice the average of Facebook users, according to data released by Business Insider and RichRelevance.
With Inspiration, Offerpop makes Pinterest more interactive and more participatory, as brands encourage followers to nominate pins to be featured on branded boards. Brands have total moderation control and can decide what content is published to themed boards created using Inspiration. The product can also be published to a Facebook tab or a brand's website for greater reach.
Health food company Attune Foods used Inspiration to attract and engage new followers on Pinterest and easily track campaign success.
"Inspiration helped us build our community through a focused campaign on Pinterest that not only provided opportunities for discovery and audience growth but then allowed for us to gauge the success of the endeavor through deep entrant analytics," said Annelies Zijderveld, online community manager for Attune Foods Inc.
Inspiration is fully optimized for mobile use. Brands can capture valuable user data through a customizable form, including email contacts that can be used for cross-channel marketing. The product's real-time reporting allows brands to easily monitor and export campaign and consumer data. And the simple integration of sweepstakes or prizes into Inspiration campaigns provides incentives that drive participation to new levels.
"Social commerce is igniting business growth as consumer purchasing decisions are increasingly influenced by social media. Pinterest has established itself as a driving force in social commerce," said Prakash Mishra, co-founder and chief technology officer of Offerpop. "With the launch of Inspiration, Offerpop is helping brands tap into this power to fuel product discovery, build community and deliver real business results."
Next week, Offerpop will partner with American Eagle Outfitters for a free webinar, Driving Commerce from Pinterest, to educate marketers about how top brands use Pinterest to build relationships with consumers and boost sales.
Offerpop helps marketers launch powerful social marketing campaigns to reach, engage and connect with their consumers. Global brands, agencies and sophisticated small businesses use Offerpop to increase revenue and grow fans, followers and email subscribers. Launch campaigns across any marketing channel - website, advertising, email, and TV - and drive engagement on Facebook, Twitter, Instagram, Vine and Pinterest. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps, and a Twitter Certified Product. Learn more at offerpop.com.