NewMo Customers Identify Seller Linkages with CyberAnalyst Version 4

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NewMo Customers Identify Seller Linkages with CyberAnalyst Version 4

SAN RAFAEL, Calif., Dec. 5, 2013 /PRNewswire/ NewMo (formerly NewMomentum), provider of the world-class suite of CyberAnalyst online brand protection solutions, today announced significant new functionality in its CyberAnalyst Version 4 platform. NewMo customers can now readily utilize CyberAnalyst to identify linkages among sellers representing, or purporting to represent, their brands online.

As CyberAnalyst monitors the global online arena, it collects detailed data, as available, from online listings including listing title, description, product being sold, quantity of units advertised, listing price, shipping method, seller name, seller location, and seller contact information. CyberAnalyst Version 4 automatically compares all of the information collected for a customer on an ongoing basis, searching for matches that can link a seller to another seller, or to many other sellers.

"The sophistication of the CyberAnalyst platform keeps growing," said Pam Passaretti, CEO of NewMo. "One of the issues we've heard our customers talk about most often is the need to more readily identify the big targets the sellers who are selling on multiple platforms and operating under multiple identities as they try to evade detection. Our new seller linkage functionality does exactly that."

CyberAnalyst 4 compares sellers across many dimensions: seller name, physical address, email address, phone number, fax number, IP address. Proposed matches are presented as "identical" or "highly likely" and details for the matches are displayed side-by-side. The user decides whether to accept a recommended linkage, an action which results in the presentation of a single, comprehensive footprint for a network of sellers.

"The response by our customers to this new functionality has been astounding," said Passaretti. "Everyone realizes that there are sellers in the online marketplace who are operating under multiple identities. But most of us didn't realize just how many linkages exist. Our new functionality makes it very easy to determine the top targets and help our customers spend their resources wisely in going after them."

About NewMo
NewMo provides a comprehensive suite of offerings that combat the rapidly increasing revenue, profit, brand, and market share erosion resulting from illicit or unauthorized sales activity on the Internet. The company's CyberAnalyst solutions, which are used today to protect hundreds of brands, include Anti-Counterfeiting, Grey Market Abatement, protection from Trademark and Copyright infringements, MAP (Minimum Advertised Price) Monitoring, and a variety of Investigative and Enforcement Services.


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