GreatCall and Posit Science Partner to Offer Mobile Brain Exercises on the Jitterbug Cell Phone
In partnership with Posit Science, GreatCall, a leader in wireless products and services that enable its customers to stay connected, safe and healthy, today announced the immediate release of Brain Games on the Jitterbug cell phone at the 2013 Consumer Electronics Show in Las Vegas. Attendees will be among the first to exercise their brains using Posit Science's newest memory games from the convenience of GreatCall's award-winning and easy-to-use Jitterbug cell phone.
The two games, named "Quick Match" and "Make a Pair," aim to improve memory and cognitive thinking for GreatCall customers, and come preloaded on all Jitterbug Plus cell phones at no extra cost or monthly service fee. Posit Science's brain exercises are built on the fact that as we get older, our brains become less efficient at processing information. In fact, research published by the British Medical Journal shows that brain function can start decreasing as early as age 45. "The Jitterbug has become a platform for health and safety services that really work for older consumers," said David Inns, CEO of GreatCall. "With the help of Posit Science, we feel this fantastic new Brain Games product will truly help our customers with their overall wellness goals."
Both brain exercise games included on the Jitterbug Plus have been shown to improve memory and focus in older adults. "Studies show that these games significantly improve cognitive function in older adults. They improve the brain's ability to take in information from the environment quickly and accurately, which in turn improves everything from health-related quality of life to the ability to retain independence later in life," said Henry Mahncke, CEO of Posit Science.
Unlike previous cognitive training, these brain games do not try to fix a problem by practicing it repeatedly. The exercises use intelligent algorithms that constantly adjust the game's difficulty level to a person's performance, so that each player has a tailored journey as they progress through the memory games.
"Our scientists are experts in brain plasticity, the ability of the brain to re-wire and change. Each exercise draws on what experts have learned in recent years about driving change in the brain. Based on our expertise, we have developed exercises that train and sharpen cognitive function by improving the speed and accuracy of sensory perception," explains Mahncke.