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CrowdFlower Completes One-Billionth Crowd Judgment

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CrowdFlower Completes One-Billionth Crowd Judgment

SAN FRANCISCO, July 11, 2013 /PRNewswire-iReach/ CrowdFlower, the leader in crowd microtasking, today announced the completion of the one-billionth crowd judgment on its platform. The mark underscores both the volume of work being crowdsourced and the scalability of the CrowdFlower platform.

"Our one-billionth judgment represents a true milestone in the crowdsourcing industry, and the volume of work we are seeing indicates crowd microtasking has gained widespread acceptance," said Lukas Biewald, CEO. "The scale of our workforce and the scalability of our platform have both grown to the point where CrowdFlower can accomplish large jobs rapidly and reliably."

Judgments are the crux of microtasking. A crowd contributor can "judge" a variety of microtasks, such as whether a search result is relevant, whether an image is appropriate, or whether an address record is complete. CrowdFlower uses microtasking to offer organizations of all sizes solutions for analyzing customer sentiment, improving the quality of search results, increasing the accuracy of maps, completing sales and marketing databases, creating accurate and understandable product descriptions, and more.

The one-billionth judgment was a business listing verification task done by a contributor from Cariacica, Brazil. Highlighting the global nature of microtasking, the contributor was verifying the details of a small business in Australia for the database one of CrowdFlower's U.S. customers. The contributor is just one of CrowdFlower's over five million crowd contributors around the world who perform microtasks online to bring organizations faster, accurate, and scalable results.

All microtasking judgments are routed and monitored by the CrowdFlower platform. The platform combines workflow routing, quality control, and crowd targeting. Customers have the option of licensing the platform or having the CrowdFlower services team custom design and manage their jobs.

About CrowdFlower

CrowdFlower combines human intelligence from the crowd with the scalability and efficiency of computer algorithms to offer efficient processing of business information for customer recordenrichment, productcatalog enhancement, content generation, sentiment analysis and image moderation. With five million crowd contributors completing thousands of judgments each week for hundreds of customers, CrowdFlower is the leader in crowd microtasking. The company works with a range of enterprises, including Apple, AT&T, Autodesk, eBay, Ford, eBay, LinkedIn, Microsoft, Sears, Thompson Reuters, Toshiba and Twitter. For more information, visit www.crowdflower.com.

Media Contact: Tim Matthews, CrowdFlower, (415) 471-1938, tim@crowdflower.com

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