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CRM Evolution Chairman is “More Excited Than Ever” about Upcoming Conference

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CRM Evolution Chairman is “More Excited Than Ever” about Upcoming Conference

This will be the fifth year that Paul Greenberg, managing principal of The 56 Group LLC, has chaired CRM Evolution, August 19-21, at the New York Marriott Marquis.

That might be enough for some people, but Greenberg, author of CRM at the Speed of Light, professes to be "more excited than ever" about the conference and the industry on which it focuses.

"The customer relationship management industry continues to mature," says Greenberg, "thanks largely to the recent revivification of the time-honored principle of improved customer service. New ideas abound about customer engagement, there are new ways to get actionable insights about customers, and enhanced methods for gaining measurable business value from customer interactions."

Greenberg's enthusiasm is reflected in this year's CRM Evolution Conference (www.destinationcrm.com/conference) agenda, which features success stories illustrating how new ideas and strategies are working to meet the ever-increasing demands of customers and build customer loyalty. The conference will offer what Greenberg calls an incredible amount of practical and strategic knowledge and practical solutions.

Session topics will include discussions on how to build the required components that give customers the kind of experiences they are looking for, the value of analytics, case studies from practitioners, multichannel strategies that work, and metrics that a business can use to measure effectiveness.

CRM Evolution is co-located with the Customer Service Experience Conference, SpeechTEK 2013, and the Customer Solutions Expo. Each conference offers a unique perspective on how to address the challenges managers face in making their organizations more competitive and efficient. The Customer Solutions Expo is a combined showcase of strategies, solutions, and applications from the leading providers in customer relationship management and speech technology.

About CRM Evolution

CRM Evolution is a premier conference and exposition (www.destinationcrm.com/conference) showcasing the latest ideas and trends in customer relationship management. CRM practitioners, consultants and other leading voices in the industry meet annually at CRM Evolution to share and discuss the latest ideas, strategies, innovations, services and solutions from the world's leading companies. CRM Evolution, destinationCRM.com and CRM magazine are properties of CRM Media, a division of Information Today, Inc.

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