Dove Men+Care and MLB Discuss Fatherhood
ENGLEWOOD CLIFFS, N.J., Sept. 11, 2013 /PRNewswire/ Baseball's best are putting in extra innings this season to talk about fatherhood. A series of behind-the-scenes videos will show some of baseball's most popular players in a new lightoff-the-field and intimately sharing why raising their own teams at home means more than batting and earned run averages. Dove Men+Care and MLB.com, the official website of Major League Baseball, are teaming up to launch a custom video series that shows how the greatest players of America's favorite pastime care for what matters mosttheir families.
"These men are recognized for their skills as pitchers, outfielders, and hitters, but what fans may not realize is that these all-stars consider being a dad their most important 'position,'" said Rob Candelino, General Manager/VP of Marketing at Unilever. "Dove Men+Care celebrates men who care for what matters, and we know dads watching baseball this season will appreciate seeing their favorite players prioritize fatherhood."
Dove Men+Care and MLB.com are launching the first-ever national sweepstakes from the official MLB Instagram account (@MLB), which will give fans a chance to see their favorite #BigLeagueDads on the field this season. Fans may visit www.MLB.com/DoveMenCareContest to learn how submitting a father and son baseball photo can automatically enter them to win a grand prize all-expenses paid trip to see their favorite teams play*.
The Fatherhood Series
Starting September, one video per week will launch exclusively online at www.MLB.com/DoveMenCare to give an inside look at moments that matter to #BigLeagueDads throughout the season. The athletes featured in the video series share the same wish to balance professional obligations with quality family time that many dads doin fact, most men (97%) believe it is just as important to be successful at work as it is to be a father. Although each video will feature a mix of today's respected players from different teams, cities, and backgrounds, all have one common trait: they prioritize fatherhood.
Dove Men+Care provides superior maintenance for men's grooming routines and was specifically designed to help men care for themselves with a full line of products including personal wash, antiperspirant/deodorant, face care and hair care. Dove Men+Care , a Unilever men's personal care brand, is proud to work with MLB.com to highlight what fatherhood means to some of baseball's best dads.
About the Sweeps
Visit www.MLB.com/instagram/sponsored/dove_rules.jsp to read the rules for the #BigLeagueDads sweepstakes.