Wrangler Jeans Teams up with NASCAR
Iconic denim brand Wrangler, invites NASCAR fans to take a step back in time and reminisce about the "good old days" of racing with the new Wrangler Heritage video series. Wrangler has been an established partner of both NASCAR and the Earnhardt family for over 30 years, and to celebrate this long-standing relationship, Wrangler has brought together three famous names within the industry: NASCAR team owner Richard Childress, popular NASCAR talk show host Chocolate Myers and of course, Dale Earnhardt Jr.
Beginning February 18, 2013, Wrangler will kick off a video series featuring the trio of colleagues and friends sharing laughs, memories and tales behind the history of Dale Earnhardt, the No.3 Wrangler Jean Machine and Richard Childress Racing. To capture and showcase this candid exchange, Wrangler will release two videos per week, and has aptly titled the series "Heritage."
"NASCAR and the Earnhardt family are a significant part of the Wrangler brand's heritage. This series will give long-time fans a chance to reflect on some incredible years and new fans a chance to hear about a time that forever changed the sport of racing," said Craig Errington, vice president of Wrangler marketing. "The chance to have three legends on the level of Richard, Chocolate and Dale Jr. in one room is very rare, and we're excited to share all the stories they swapped. We know fans have strong memories of those days and we hope that they enjoy this very candid, behind-the-scenes look into that period of racing's history."
The 12-video series can be seen by visiting www.wrangler.com/heritage and will also be accessible via the Wrangler Facebook page. Some of the topics covered in the series include: how the Wrangler Childress racing team came about, humorous anecdotes from around the race track, their best memories of Dale, memories of the first time they met each other, thoughts on the sport then Versus now and much more.
About Wrangler Jeans
Based on more than 60 years of heritage in making authentic denim jeans, the iconic Wrangler brand is long respected for comfortable, durable and affordable jeans, pants, shorts and shirts. The Wrangler Jeans Co.TM and Wrangler Hero Five Star Premium DenimTM lines are available at value-minded retailers nationwide and retail for less than $20. For more information regarding the Wrangler family of authentic clothing or to locate a retailer, visit www.wrangler.com, www.facebook.com/wranglerjeans or call 1-888-784-8571.
Wrangler is a division of VF Jeanswear Limited Partnership, which is an affiliate of VF Corporation. VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler, The North Face, Lee, Vans, Nautica, 7 For All Mankind, Eagle Creek, Eastpak, Ella Moss, JanSport, lucy, John Varvatos, Kipling, Majestic, Napapijri, Red Kap, Reef, Ridersand Splendid. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.
SOURCE: BUSINESS WIRE ©2014 Business Wire