Versus and Versace Wowed at The Couture Show
From R&B superstar Janelle Monae's spectacular opening night concert to Saturday night's prestigious Couture Design Awards, Couture 2014 was a resounding success for two of the world's top fashion brands. Versus and Versace had their best year ever at the well-attended annual watch and jewelry show, held this year from May 28 thru June 2 at the prestigious Wynn Hotel in Las Vegas.
Appealing to their young hip audience, Versus Watches put the focus on South Florida's youthful vitality and excitement at their spectacular new booth located in the Wynn Hotel's ALSACE 1 Ballroom. There was plenty of buzz about this year's introduction of exciting new Versus Watch Collections celebrating South Florida's sophisticated international style. "Orders were brisk for these hot, sexy new models," says Kari Allen, President of Versace Timepieces for the USA and Caribbean. "Our new Key Biscane and Coconut Grove Collections are exactly what today's young trend setters are looking for, and we couldn't have been more pleased at how well they were received by retailers, manufacturers, and the fashion press."
The well-attended Couture Show has become an essential destination for influential luxury buyers and retailers, which is exactly why the Versace Watch booth has always been one of the most popular destinations for attendees. "To many in the luxury industry, the words Versace and luxury have become synonymous," says Kari Allen. "Few things define the allure of a luxurious timepiece better than Versace," she adds. This year, two new fashion forward Versace creations made their Couture debut. The spectacular Versace Day Glam provided a fresh new interpretation of the classic sports chronograph for the ladies, while the sophisticated Urban Gent wowed the gentlemen with its understated, elegant, all mechanical design.
"Couture is like no other place on earth," says Allen. "For a few days every spring, this is where trends are defined and decisions are validated." The annual watch and jewelry show is always over far too quickly, but the lessons learned here are seldom forgotten. For Versus and Versace watches, the enthusiastic response from Couture 2014 attendees provided an exciting preview of the year ahead. The demand for both of these fashion forward brands was unprecedented. If the order books are any indication, there will be a lot more Versus and Versace watches on fashionable wrists later this year.