Toronto Premium Opened to Unprecedented Crowds
Just over a year after construction began, Toronto Premium Outlets opened this morning amid fanfare and unprecedented crowds.
By mid-morning, on site and multiple overflow lots were filled to capacity while store management reported sales beyond expectations. "We have always known this would be a fabulous market for the Premium Outlets brand," said John R. Klein, President of Simon's Premium Outlets division, "but we could never have predicted this level of positive shopper response. So many Canadians are familiar with our Premium Outlets properties in the United States and it's clear from today's response that they are as excited as we are about this kind of shopping."
Shoppers lined up hours before the Opening Ceremony with crowds so large that traffic was backed up onto Highway 401 and other surrounding roads throughout much of the day. By mid-afternoon, there were still lines to get into many stores including, Coach, Kate Spade New York*, Michael Kors and Polo Ralph Lauren* and Hudson's Bay Outlet*, an iconic Canadian brand opening its first ever outlet store. *First outlet store in Canada
Earlier, the day kicked off with a ribbon cutting event with area dignitaries and development partners including Huw Thomas, President and CEO of Calloway REIT, Mitchell Goldhar, Owner & CEO of SmartCentres and John R. Klein from Simon Premium Outlets division. After a spectacular ceremony featuring Chinese good luck dragons, the stores opened and Premium Outlets officially arrived in Canada.
Simon's Premium Outlets portfolio features 79 Premium Outlet Centres including 64 in the United States, one in Puerto Rico, nine in Japan, two in South Korea, one in Malaysia and one in Mexico. Premium Outlet Centres in the United States are located primarily in or near major metropolitan markets such as New York, Los Angeles, Boston and Chicago and visitor markets such as Orlando and Palm Springs. Leading properties include Woodbury Common Premium Outlets (near New York City), Orlando Premium Outlets (Florida), Desert Hills Premium Outlets (Palm Springs, California) and Las Vegas Premium Outlets (Nevada).