Topshop Plans Pop-Ups for Kate Moss Collab
Topshop hopes to use its upcoming collaboration with Kate Moss as an opportunity to launch several hundred pop-up stores.
Sir Philip Green, founder and chief executive officer of Britain's Arcadia Group, told WWD he was also exploring expanding into China with his renewed design partnership with Moss.
"The plan is obviously to distribute Kate's new line through our existing franchisees," Green told WWD. "My thinking is that I want to have some additional pop-ups, and therefore it may be an opportunity which I'm looking at maybe trialing - a pop-up in China. I just need to figure out, does it work?"
Green said he would like discuss pop-ups with Nordstrom as well as they are in the process of opening 28 Topshop women's departments and eight Topman men's departments nationwide.
"I'd like to open another 60 or 70 pop-ups in Nordstrom, just for Kate," said Green.
Green also plans to reach out to Galeries Lafayette and Central Retail Corp., the owner of department-store chain La Rinascente where Topshop is franchised in Thailand.
In the meantime, Arcadia Group has been working on a revamp of its U.K. network of 2,400 stores that will see some locations close while others get a facelift.
"You've got to stay fresh. Quite a lot of people are shopping online before they're visiting the store, therefore we've got to make sure when they visit, it's something worth seeing," said Green. "We've seen better than 10 percent sales growth across all of those businesses where we've refurbished."