Top Five Diet Trends For 2013 Revealed
According to a survey of more than 200 of the nation's leading nutrition experts - registered dietitians - there are five diet and lifestyle trends that will make news and be on consumers' minds in the coming year.
The survey of more than 200 registered dietitians was conducted by Pollock Communications, a full-service marketing and PR agency with long-standing relationships in the food and wellness industry. As a leader in the field, Pollock tapped its extensive network of influential dietitians to identify these developing nutrition and wellness trends:
1. Natural and simple with few ingredients are IN; low-fat and low-carb are OUT
Mostdietitians(51%) predict that consumers will continue to demand natural and simple foods that are minimally processed with few ingredients, compared to last year's survey (46%). And with more consumers cooking at home, consumers will be looking at the ingredient list to evaluate the foods they serve their families. Making healthier foods delicious, and seeking items that are gluten free/wheat free, tied for the second biggest nutrition trend. What's out? Half of dietitians agree that low-fat and low-carb diets are out in 2013. This is good news for bread, pasta and rice lovers.
2. To lose weight, consumers will look to the wheat belly/gluten free approach, as well as commercial diet programs
Dietitians were split down the middle, with wheat belly/gluten free (42%) beating out commercial diet programs (41%) by only one percent as the most popular approach to weight loss. While wheat belly/gluten free is predicted to be a popular weight loss trend, diet programs such as Weight Watchers and Jenny Craig will continue to see consumers turning to them for weight loss assistance in the New Year.
3. Dietitians, social media and smart phone apps are the top 3 resources used for nutrition advice
Whether it's because they provide community support, easy access or a personalized approach, dietitians predict that social media, smart phone apps and dietitians will be the go-to sources for nutrition information in 2013.
4. Quality Matters: Consumers will focus on eating high quality calories
The majority of dietitians (57%) surveyed say that eating high-quality calories - foods with more nutrition per bite - will be most important for achieving a healthy diet and weight in 2013. It's not just about total calories, it's about where those calories come from.