The Limited Marks 50th Anniversary with Exclusive Pieces for Dress for Success
The Limited, Dress for Success
The Limited is debuting a commemorative bracelet and a clutch hand bag in celebration of its 50th anniversary and in support of Dress For Success, a nonprofit organization that offers professional apparel, a network of support and career development tools to women who are entering or re-entering the workforce.
Retailing for under $50, the clutch will be available in all stores and the bracelet will be in select stores while supplies last, starting September 25. Both are available online at www.thelimited.com for a limited time.
"We're celebrating 50 years of giving women confidence to succeed," said Nicolas Frechette, SVP of merchandising. "And we're inviting others to join us. The sales of the bracelet and the clutch will help aspiring jobseekers attain their goal through the work of Dress for Success. The Limited is a very proud supporter of Dress for Success' mission, and we believe clients will be excited to join us in this fundraiser."
The retailer kicked off its months-long anniversary celebration in July by inviting its clients to share success stories, life lessons and great moments in their lives - whether personal or professional - with others who can learn from their wisdom. Submissions can be entered at thelimited.com/50th. The company will donate $1 to Dress for Success for every submission, up to $50,000. The Limited is also providing free make-overs to 50 Dress for Success clients across the country. Additionally, The Limited is donating to Dress for Success 30% of the proceeds from the clutch and bracelet.
"Helping women fully achieve self-sufficiency has become as much of a part of Dress for Success as the suits that we provide them with when they first walk through our door," said Joi Gordon, CEO of Dress for Success Worldwide. "We are extremely excited to partner with The Limited, which not only believes in personal style as a form of self-expression, but also as a method of self-empowerment."
As part of an ongoing digital and social media campaign, The Limited asked clients to select a dress design that will be featured in its stores. Votes were submitted at thelimited.com/50th, Facebook and Instagram. The winning dress will debut in stores in October. The company's associates will cap off the celebration in October with commemorative events at stores nationwide.
Owned by Private equity firm, Sun Capital, The Limited is growing and improving its stores. 2013 marks the company's sixth consecutive year of store growth. Including those to open in 2013, the company has added 68 new stores to its network since 2008.