Supermodel & Businesswoman Tyra Banks Becomes First Fashion Icon To Invest In Through Fierce Capital, LLC.

Supermodel & Businesswoman Tyra Banks Becomes First Fashion Icon To Invest In Through Fierce Capital, LLC.

SAN FRANCISCO, July 15, 2013 - The Hunt, the first community-driven online shopping experience that makes social media photos shoppable, announced today another high profile investor fashion icon Tyra Banks. The investment comes through Tyra's recently formed Fierce Capital, LLC, the investment arm of The Tyra Banks Company, for which she is Chairman and CEO. The Hunt marks the first fashion investment for Tyra through Fierce Capital, LLC, which aims to identify, develop and invest in early-stage startup companies, including firms that are female-led or female-focused. Tyra views The Hunt not just as an investment but also as a real opportunity to help women seek out style inspiration.

"The Hunt brings a fun and innovative approach to shopping and fashion," stated Tyra Banks, Supermodel and Founder of Fierce Capital, LLC. "What I love most about The Hunt is that women help other women find their perfect outfit H2T [head-to-toe]. I am excited to be part of this new approach to collective retail and styling."

Fresh off a completion of the three-year Owner/President Management program at Harvard Business School, Tyra has established Fierce Capital, LLC to help promising startups raise capital and develop profitable business strategies. Through Fierce Capital, LLC, Tyra is leveraging her unique background of 20 years as a leader in fashion, beauty and entertainment.

Tyra joins the ranks of The Hunt's distinguished investors including, actor and investor Ashton Kutcher and partner Guy Oseary, Co-founders of AGR-ade Investments, Rohan Oza, former Chief Marketing Officer of Coca-Cola Company's still coke brands and Founder of Idea Merchants Capital, RedOne, the Grammy winning producer behind Lady Gaga and Jennifer Lopez, Keli Lee, EVP of Casting for ABC Entertainment Group and Anjula Acharia-Bath, CEO of A-Series Entertainment.

"The Hunt's fast growth to date is largely based on our highly engaged and passionate community which we are thrilled to welcome Tyra Banks to," said Tim Weingarten, Co-founder and CEO of The Hunt. "The desire to spot style trends on the street, share with a like-minded community and then help one another hunt down matching products is proving to be a natural online extension of our existing behavior."