Sass & Bide Opens New York Store

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Sass & Bide Opens New York Store

Sass & Bide opened its first New York City flagship store at 480 Broome Street.

"It's been a long time in the making," Heidi Middleton, creative director, told WWD via telephone from Australia. "We have 21 stores in Australia and New Zealand and concessions at Myer department stores," she said. "It made sense to test the retail in our homeland. But there's no point in expanding beyond the stores we have in Australia."

Sass & Bide debuted their international e-commerce site in September which also helped build a strong costumer base in Manhattan.

Middleton said the New York store is the first step in their planned expansion. "We're looking in a few markets," she said. "It was instinctual to open the first store in New York. We also looked in L.A. We love the [SoHo] area and felt it had a great energy. Broome Street felt like a new pocket of SoHo that was starting to evolve. We love our neighbors there and the street seems to be growing a strong like-minded presence."

About Sass & Bide:

sass & bide is dedicated to the strong, the obscure & the beautiful.

sass & bide is the namesake label of Sarah- Jane Clarke (sass) & Heidi Middleton (bide). A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage.

The sense of free-spirited confidence & contradiction that defines their personal sense of style, provided the inspiration for the initial denim collection and the incredibly successful 'east village hipster' jean in 1999. Within two years the collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York & London fashion week which gained the pair international recognition.

sass & bide offers a full range of women's ready to wear, denim & accoutrement collections. Currently stocked in over 20 countries, the range is available at premium boutiques, exclusive department stores worldwide and now shipping online to NZ, UK & USA.

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