Sass & Bide Opens New York Store
Sass & Bide opened its first New York City flagship store at 480 Broome Street.
"It's been a long time in the making," Heidi Middleton, creative director, told WWD via telephone from Australia. "We have 21 stores in Australia and New Zealand and concessions at Myer department stores," she said. "It made sense to test the retail in our homeland. But there's no point in expanding beyond the stores we have in Australia."
Sass & Bide debuted their international e-commerce site in September which also helped build a strong costumer base in Manhattan.
Middleton said the New York store is the first step in their planned expansion. "We're looking in a few markets," she said. "It was instinctual to open the first store in New York. We also looked in L.A. We love the [SoHo] area and felt it had a great energy. Broome Street felt like a new pocket of SoHo that was starting to evolve. We love our neighbors there and the street seems to be growing a strong like-minded presence."
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