Saks Relaunches Fragrance Floor with Ten Days of Events
This Thursday, Saks Fifth Avenue will debut its revamped Fragrance Floor: "a new world of exploration for fragrance aficionados" on the ground level of the 5th Avenue flagship. At the core of the space is a Fragrance Bar surrounded by ten shop-in-shops from brands like Le Labo, Diptyque, Hermes, Chanel, and Kilian.
Saks will kick of a ten days of fragrance events to celebrate the launch, beginning this Thursday, with a special gift given for the first 500 scent-buying customers. See details below of each event:
Penhaligon's: Thursday, September 26
The American Ballet Theatre will be dancing in a surprise performance throughout the new space in celebration of Penhaligon's latest ballet-inspired fragrance, Iris Prima.
Le Labo: Friday, September 27
Le Labo founder Fabrice Penot will be personally snapping Polaroids with customers and hand-mixing fragrances on-site using fresh ingredients.
Carven: Saturday, September 28
Customers will take away spectacular floral bouquets inspired by the French design house's signature scent and conjured up live by master florists as a gift with purchase.
Acqua di Parma: Sunday, September 29
An interactive display will allow customers to experience firsthand how Acqua di Parma candles are crafted from start to finish.
Cartier: Monday, September 30
Commemorate the re-launch of Le Baisier du Dragon and receive a key for a chance to win a gift when you unlock the Cartier jewel box.
Diptyque: Tuesday, October 1
Three limited-edition candles typically only sold in Diptyque boutiques-Cannelle, Chene, Tilleul and Aubepine-will be available at Saks; customers will receive complimentary gift wrapping with any purchase.
Creed: Wednesday, October 2
A retrospective of Creed's "Seven Generations" of fragrance will include a timeline featuring a notable fragrance from each generation in the brand's rich history.
Bond No. 9 New York: Thursday, October 3
In celebration of its 10th Anniversary at Saks Fifth Avenue, Bond No. 9 will be hosting a cocktail hour in the brand's new shop.
Kilian: Friday, October 4
Creator Kilian Hennessy will be offering one-on-one fragrance consultations, from 2pm to 6pm.
Jo Malone: Saturday, October 5
A Jo Malone artist will craft one-of-a-kind watercolor paintings live on its boxes and as a gift with purchase, customers will receive a gorgeous display of pink peonies.