Saks Fifth Avenue Hosting Fifth Avenue Tailgate Party in Honor of Super Bowl
In celebration of Super Bowl XLVIII, Saks Fifth Avenue will host a "Fifth Avenue Tailgate Party" in its flagship from Thursday, January 30 to Sunday, February 2. Highlights include a partnership with Off the Field, the NFL Players' Wives association, a SaksFirst Sweepstakes giving away a million points, four days of exclusive store events, a luxury take on tailgate food at Saks Fifth Avenue's restaurants, and special cold-weather and festive merchandise curated just for the championship weekend.
"For the first time, the Super Bowl will be held in Saks Fifth Avenue's hometown, and our celebration will be bigger than ever before," said Tom Ott, SVP GMM Menswear, Saks Fifth Avenue. "From special designer merchandise to charitable in-store events throughout the entire store, Saks will be the go-to luxury destination for Super Bowl XLVIII."
Saks is partnering with the Off the Field Players' Wives Association to host its annual private cocktail event Thursday, January 30 and the 13th Annual Game Day Charity Fashion Show on Friday, January 31, featuring 40 women in styled looks. Off the Field is a charitable organization comprised of the wives of active and retired NFL players whose charitable work supports children, women and families in need. The event-in its sixth year of partnership with Saks Fifth Avenue-will benefit women's shelters in New York City.
Leading up to the first cold-weather Super Bowl, Saks Fifth Avenue will be the top destination for premiere cold-weather attire in New York, with offerings from Canada Goose, Moncler, Portolano, Sorel and more. Special merchandise will include: