RYU'S New Campaign Features Hunger Games' Star Alexander Ludwig
Respect Your Universe, Inc. ("RYU") announced that in the upcoming weeks they will reveal their new 2014 Spring Line with Hollywood movie star Alexander Ludwig at the center of their campaign. Set to be released in RYU's Spring Line are 37 Women's pieces and 30 Men's items of which Ludwig will be featured prominently in their imagery modeling a variety of signature items from the Men's Collection.
Joining RYU in the Summer of 2013 as the brand's Cultural Influence Director, Ludwig is widely known for his role in the 2012 blockbuster movie hit Hunger Games along with his character in the recent January 2014 release of Oscar nominated film Lone Survivor.
"I fell in love with the product one day in Vancouver," said Alexander Ludwig. "The way it's made is a lot more environmentally conscious. I love living actively, being adventurous, and also looking good while doing it. RYU is a great product and very durable, you can feel the quality when you wear it."
An active lifestyle apparel brand focused on the needs of individuals and athletes alike, the RYU Men's and Women's performance and active wear lines are specially designed for people who love to move, feel comfortable and look great. Crafted from organic and/or recycled materials, all of the RYU apparel items and products are also designed to help nurture the environment.
In the new Spring Line by RYU, signature items in the Women's Collection include the Allure ¾ Pant, the Allure Tight and the Allure Pant Regular and Short all made from recycled materials such as polyester and lycra drawing moisture away from the skin featuring a secure pocket and stay-put waistband. RYU will also introduce dresses in their Women's Collection for the first time this Spring that will come in five different styles and varied lengths to offer year-round Spring and summertime comfort in their casual beauty, cozy and sleek look designs.