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Queen Latifah Launches Exclusive New Lifestyle Brand on HSN

Queen Latifah Launches Exclusive New Lifestyle Brand on HSN

Queen Latifah, winner of Grammy, Golden Globe and SAG awards, has partnered with leading multichannel retailer HSN for the exclusive launch of the Queen Collection, her first-ever lifestyle brand. On August 27, Latifah will debut a unique collection of apparel, handbags and outerwear, and will introduce a hair extension line in September. The premiere will feature designs inspired by her personal style and design aesthetic.

Queen Latifah is an inspiration to women everywhere based on her unbridled success in music, television and film. Conscientious of her stature as a role model and fashion icon, Latifah created her new collection to inspire women to find their own personal style. The Queen Collection offers women fashionable wardrobe-building pieces of apparel and accessories at accessible prices.

"I wanted my collection to reflect my personal style while giving women the tools to build a wardrobe they can feel good in," said Queen Latifah. "I partnered with HSN because it's the ideal platform to share my story and the stories of women who inspired me. I hope to instill confidence in hundreds of thousands of women across the country."

"To truly capture the diverse aspects of this remarkable artist, we focused on creating a comprehensive lifestyle brand that encompasses apparel, accessories and beauty," said Mindy Grossman, CEO of HSN, Inc. "Queen Latifah's appeal is universal, and her ability to entertain, enlighten and empower women is sure to resonate with our customers."

HSN and Queen Latifah have collaborated to create designs that compliment a variety of body types. Inspired by silhouettes that have been adapted from Latifah's personal wardrobe and fused with her background in the equestrian world, the Queen Collection features sleek riding pants, slouchy blazers, ruffled blouses, fringe ombre scarves and a suede moto jacket.

The Queen Collection apparel and outerwear lines are grounded with easy-to-wear basics, casual sweaters, great fitting jeans, leggings and tees. Priced under $100, the apparel line focuses on layering pieces such as jackets and coats. The line's handbags and outerwear styles are all constructed in genuine leathers and suede and are priced between $170 and $300. These designs feature studded details, zippers and moto silhouettes.

Following her first on-air appearance on August 27, Latifah will return to HSN in September to debut a custom line of Natural Wavy Clip-On hair extensions. Women everywhere will have access to high quality, 100% Remy Indian hair extensions at accessible prices. Available in a range of colors, including black, shades oF Brown, auburn and shades of blonde, the Queen hair extension collection starts at just over $100.

"HSN and I have worked closely together to create a high quality hair product for women who are interested in reinventing their look," continued Latifah. "Since my brand philosophy is about instilling confidence in women everywhere, I want to help them transform their look from head to toe."

Queen Latifah is currently scheduled to appear on HSN starting on Saturday, August 27 at 12:01 a.m. (EDT). More information on the upcoming launch of the Queen collection can be found at hsn.com.

About Queen Latifah
Queen Latifah: musician; television and film actress; a label president; an author and entrepreneur. Blessed with style and substance, Queen Latifah has blossomed into a one-woman entertainment conglomerate. Heralded by the press and the industry as a force to be reckoned with, Latifah has quite simply done it all and shows no sign of slowing down. Latifah has had amazing success in Hollywood in recent years, and became the first hip hop artist to be crowned with a star on the Hollywood Walk of Fame on January 4, 2006. She received rave reviews, an Oscar nomination for Best Supporting Actress, a Golden Globe nomination and a SAG Award nomination for her portrayal as Mama Morton in Miramax's Chicago. Following Chicago, Latifah starred in Disney's box office hit Bringing Down the House, on which she also acted as executive producer.

In the TV movie, Life Support, Latifah was both the star and executive producer, in the true-life drama, in which she plays a mother who overcomes an addiction to crack and becomes a positive role model and an AIDS activist in the black community. Latifah received rave reviews as well as an Emmy nomination, a Golden Globe win and a SAG Award win. She starred in Neil Meron and Craig Zadan's Hairspray playing Motormouth Maybelle and was also seen in the film Mad Money playing opposite Diane Keaton and Katie Holmes. In Fox Searchlight's The Secret Life of Bees, Latifah starred alongside Jennifer Hudson, Alicia Keys and Dakota Fanning. Directed by Gina Prince-Bythewood, The Secret Life of Bees won the Hollywood Film Award at the Hollywood Film Festival and a People's Choice Award for Favorite Independent Movie in 2009. Queen Latifah starred in the romantic comedy Just Wright, on which she produced as well. She also starred alongside Vince Vaughn and Kevin James in The Dilemma directed by Ron Howard. Next up, she is producing and starring in Warner Brothers Joyful Noise alongside Dolly Parton.


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