Photo Coverage: Via Spiga 2013 Ad Campaign
Via Spiga announced the debut of its Spring 2013 Collection advertising campaign shot by photographer Nick Knight, who was recently named creative consultant for The Metropolitan Museum of Art's upcoming Costume Institute exhibition. Spring 2013 marks the second collection of women's footwear designed by Via Spiga's creative director, Edmundo Castillo.
The Spring 2013 advertising campaign highlights modern silhouettes interpreted in fresh materials and color combinations. "The Via Spiga consumer knows what she ideally needs in her wardrobe, and I like to give her that with a touch of the unexpected. When working with Nick Knight, I get an element of creativity and surprise from his work that I also try to give the Via Spiga customer," said Castillo.
The images feature futuristic and surreal lighting, which mirror Castillo's playful use of color and texture. The extravagant surroundings celebrate the shoes as objects of desire. "The Spring 2013 campaign is about the fantasy that most women enjoy when dreaming about shoes. I wanted to convey a feel-good dream," continued Castillo.
The ads showcase six styles from the Spring 2013 collection, which offers luxurious materials and beautiful detailing at an attainable price point. Featured styles include:
- Georgette woven leather, high-heel sandal in white and camel
- Patsy high heel, specchio leather sandal in new gold, pale copper and silver
- Pacifica leather, high heel sandal with cut-outs in white patent leather
- Deanne high heel, sling-back in blue- and orange-painted snake print leather
- Leanne thong sandal in silver, turquoise and pink metallic snake print
- Phoebe high heel, calf leather sandal with woven straps in orange
The campaign will run in the March issue of Vogue and on Style.com and the NowManifest Network from February 21 through March 26.
The Metropolitan Museum of Art's Costume Institute exhibition, Punk: Chaos to Couture, will open on May 9, 2013.
The Via Spiga collection can be found on ViaSpiga.com and at major department stores, such as Nordstrom and Bloomingdale's, as well as at specialty boutiques throughout the country.
About Via Spiga
Via Spiga takes its name from the exclusive and sophisticated Via della Spiga in Milan, a boutique-filled street that attracts those who desire to stroll and shop, see and be seen. Luxurious leathers, novelty materials and beautiful detailing maintain the brand's heritage, reflecting the cosmopolitan woman's sophisticated, polished and feminine style.
About Brown Shoe Company
Brown Shoe Company is a $2.6 billion, global footwear company whose shoes are worn by people of all ages, from all walks of life. Our products are available virtually everywhere in the more than 1,300 Famous Footwear and Naturalizer retail stores we operate, in hundreds of major department and specialty stores, on 14 distinct company-owned ecommerce sites, and on many additional third-party retail websites. Through our broad range of products, we serve three key market segments. Our Family brands Famous Footwear, Famous.com, and shoes.com are one-stop-shopping destinations for high quality, affordable styles for a family's every occasion. Active people who want comfort, style and performance can look to our Healthy Living brands Naturalizer, Dr. Scholl's Shoes, LifeStride, Avia and Ryka. Our Contemporary Fashion brands Via Spiga, Vera Wang, Vince, Sam Edelman, Franco Sarto, Carlos Santana and Fergie Footwear keep fashionistas in step with the latest trends. At Brown Shoe Company, we inspire people to feel good and live better... feet first!
About Edmundo Castillo
Edmundo Castillo began his formal training in shoemaking in New York City. A true master craftsman, Castillo's collections are feminine and timeless featuring classic shapes with a modern edge. He has received multiple awards including the Perry Ellis Award for Best Emerging Accessories Designer by the Council of Fashion Designers of America and most recently the 2012 Vanidades Style Icon Award for Accessories and he continues to sell his namesake collections in markets worldwide. Castillo is also currently the Creative Director of Via Spiga and has worked with renowned fashion designers and fashion houses such as Donna Karan, Ralph Lauren, Sergio Rossi, Narciso Rodriguez, Tommy Hilfiger, Oscar de la Renta, Castaner and Santoni. His designs have attracted the attention of collectors and celebrities such as Kate Moss, Beyonce, Demi Moore, Cameron Diaz, and Oprah, among others.