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Photo Coverage: Prada Spring 2013 Campaign

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Prada released it's Spring 2013 campaign reminding us that Spring is not that far away. The beautifully simple ads were shot by Steven Meisel and stars top models including Vanessa Axente, Saskia de Brauw, Irina Kravchenko, Eva Herzigova, Sung Hee, Irene Hiemstra, Kirsten Owen, Sasha Pivovarova, Amber Valletta, Maartje Verhoef, and Raquel Zimmermann.

Prada had this to say:

Uncompromising backgrounds of grey or inky black are refreshingly spare and confident - a contemporary canvas for the models' distinctive attitudes, and a collection that turns on its head notions of womanhood.

Flowers are a recurring motif, reimagined on panel prints on duchesse satin dresses, appliques on wraps and inset on eyewear. But there is nothing girly or ostentatious about these blooms or these women, whose poses reflect their confident individuality.

Photo Coverage: Prada Spring 2013 Campaign

Photo Coverage: Prada Spring 2013 Campaign
Photos courtesy of Prada

Photo Coverage: Prada Spring 2013 Campaign

Photo Coverage: Prada Spring 2013 Campaign

Photo Coverage: Prada Spring 2013 Campaign

Photo Coverage: Prada Spring 2013 Campaign

Photo Coverage: Prada Spring 2013 Campaign

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