Photo Coverage: Juicy Couture Spring Ad Campaign
Juicy Couture, Apparel
Juicy Couture's spring ad campaign pays homage to the modern-day pin-up girl. The ads, shot by Inez van Lamsweerde and Vinoodh Matadin, feature models Candice Swanepoel, Isabeli Fontana and Natasha Poly styled Carlyne Cerf de Dudzeele. They represent Juicy's take on the Malibu Girl, Sailor Girl and Glamour Girl.
The company also produced a fashion film, conceptualized by van Lamsweerde and Matadin, which is an extension of the print campaign. LeAnn Nealz, president and chief creative officer, described the films as "the fastest method to reach our growing international audience."
Look for the ads in the March issues of Vogue, Teen Vogue, Vanity Fair, Elle and InStyle, and they will also appear on digital outlets like Style.com, Who What Wear, Fashionista and Refinery 29.
Photo by Courtesy Photo