No7 from Boots introduces Lift & Luminate Serum
Building on the international success of the Protect & Perfect and Protect & Perfect Intense Serums, No7 from Boots introduces Lift & Luminate Day & Night Serum, its next cutting-edge skincare launch. Lift & Luminate Day & Night Serum is independently proven to help you look younger in four weeks. This revolutionary two-step system targets the three main signs of aging uneven skin tone, the appearance of lines and wrinkles and loss of skin firmness and is clinically proven to diminish the appearance of age spots. It will appear in stores in September 2013.
Boots is proud to expand its anti-aging serum offering to suit women with various skin needs and at different stages in the aging process:
- Protect & Perfect for ages 25-35: first signs of aging, fine lines
- Protect & Perfect Intense for ages 35-45: deep lines and wrinkles
- Lift & Luminate for ages 45+: three main signs of aging; uneven skin tone, deep lines and wrinkles, loss of skin firmness
Working with a panel of leading experts around the world, Lift & Luminate Day & Night Serum has been independently tested and proven to work. Backed by the biggest anti-aging skincare trial ever conducted by No7, and years of scientific research and development, it is clinically proven to reduce the appearance of age spots.
The serums include new scientific discoveries in skin lightening identified by Dr. Mike Bell, Scientific Skincare Advisor for Boots, and his team. The discovery was then published in Experimental Dermatology. The formula reduces the appearance of lines and wrinkles and leaves skin feeling firmer, visibly lifted and with a more even skin tone.
In an eight week user trial in November 2012, the feedback from 76 respondents after only four weeks was:
- 90% noted their general pigmentation was less noticeable
- 84% said lines and wrinkles were less visible in 4 weeks
- 90% said their skin texture looked improved
- 82% noticed their skin feels firmer
- 82% said their skin was younger-looking
Additionally, in only eight weeks, women said their age spots appeared faded by up to 50% of their original shade.
The No7 Lift & Luminate Day Serum includes three key complexes:
- Skin-brightening complex of Sophora, Kiwi and Vitamin C, developed to even skin tone and diminish the appearance of age spots.
- Patented antioxidant complex made of Mulberry, Ginseng and Vitamin C protects skin from free radical damage.
- Firming complex of Vitamin A, Peptides and DPHP repairs skins' elasticity, leaving it feeling smoother.
The moisture-rich No7 Lift & Luminate Night Serum is packed with a revolutionary PHA (Gluconolactone), to exfoliate, revitalize and even the skin tone.