Niche Online Markets Announced New Opportunity for Orlando-Based E-Commerce Developer
Planet Holdings Group, an e-commerce business development company based in Central Florida, announced it is expanding into new markets including the addition of niche online retail stores in preparation for a busy Holiday Season in 2012.
As part of its multi-brand development strategy, PHG is currently developing PlanetStoreFront.com, an online department store carrying a variety of consumer products ranging from apparel and footwear to electronics, which is set to open in early 2013.
However, complementing PHG’s online department store strategy is a desire to grow multiple stores every year to connect to narrower markets that have wide appeal to broad age cohorts with multiple psychographic profiles.
Among its portfolio of e-brands is PopFragrances.com, an online store with the catchy slogan of “the world’s most popular perfumes & colognes” and will offer discounted fragrances, as well as skincare, haircare and aromatherapy products.
“Our goal is to connect products from our online stores to a wide range of customers who are actively seeking and consuming these products,” says Andres Goyanes, whose role as a PHG Principal includes the development of marketing strategies. “The old adage of “fishing where the fish are” is a guiding philosophy in our strategic approach.”
In a recent report quoted by InternetRetailer.com, the National Retail Federation reported that 51.8 percent of American consumers will do their holiday shopping online, drawn by the appeal of price discounts and wider variety than on stores in malls across the nation.
While consumers are still drawn to established bricks-and-mortar retailers, the online marketplace allows companies like PHG to focus and develop their online stores using specialty or niche strategies without the limitations of physical inventory—or the need for rainchecks.