Moms Rock the Runway at New York Fashion Week

Related: Mercedes-Benz Fashion Week, The MOMS, Wendy Williams, Rent the Runway
Moms Rock the Runway at New York Fashion Week

Strut: The Fashionable Mom Show took place onMonday, September 10th at 7PM in The Tents on The Stage at Mercedes-Benz Fashion Week at Lincoln Center. The show, co-created by Executive Producer Stephanie Winston Wolkoff of SWW Creative and Denise Albert and Melissa Gerstein of The MOMS, featured real moms walking the runway in the top contemporary brands to showcase looks that are available in stores now. This season's theme of "Moms on a Mission" was chosen to provide mothers with access to fashion, while celebrating women who are making a difference as CEOs, philanthropists, and entrepreneurs.

The evening began with Stephanie Winston Wolkoff thanking the team of 'Moms on a Mission' who brought the show to life for its second season. Talk show personality Wendy Williams kicked off the show discussing the importance of moms supporting each other and involving their children in their lives. Denise Albert and Melissa Gerstein were the first to hit the runway strutting their stuff to the jams of nine-year-old deejay prodigy DJ Fulano.

The moms walking included actress Lisa Rinna, WWE's Stephanie McMahon and Chrysula Winegar of the Million Moms Challenge, along with real life heroes including an aplastic anemia survivor, a public school teacher and a military mom.

"The moms walking the Strut runway were chosen for their extraordinary dedication in their communities and around the world. This fall, we wanted to highlight affordable fashion, philanthropy and motherhood while making the world a better place," said Melissa Gerstein of The MOMS.

Rent the Runway provided many of the looks which can be rented on where a percentage of proceeds will go to Fashion Targets Breast CancerBloomingdale's,Famous Footwear, and Nicole Romano Jewelry provided additional looks. Other brands participating in the show included FabKids.comJay Godfrey, Laundry by Shelli Segal,Ingrid and IsabelBath & Body WorksCLOS-ETTE tooLaura Geller MakeupMatrix Hair CareNew BalanceBarbourToutP.S. AéropostaleGood Housekeeping and Julep.

"Moms today are raising more than just families -- they are raising new ideas and creating change. We created Strut: The Fashionable Mom Show to present moms with accessible fashion that allows them to embrace their style and bodies with confidence as they live their busy lives," explains Stephanie Winston Wolkoff.

Related Links
MADE & Maybelline New York Unite for MADE Fashion WeekMADE & Maybelline New York Unite for MADE Fashion Week
August 25, 2014
S'well Brings Their Reusable Bottles to Mercedes-Benz Fashion WeekS'well Brings Their Reusable Bottles to Mercedes-Benz Fashion Week
August 25, 2014
Kelly Osbourne Launches First Clothing LineKelly Osbourne Launches First Clothing Line
August 18, 2014
Rent The Runway Opens First Stand Alone StoreRent The Runway Opens First Stand Alone Store
August 08, 2014
Coco Amo Launches First LOVE AdCoco Amo Launches First LOVE Ad
July 23, 2014

About Author

Subscribe to Author Alerts

Become a Fan, Follower & Subscriber