Moda Operandi Captures Excitement of 'How It Works'
Moda Operandi, the first online luxury retailer to provide consumers access to the full collections of top designers directly from the runway, appointed LA-based, cult illustrator Jamie Lee Reardin to animate the online trunkshow experience from start to finish.
Like a mini-fairytale, the impossibly elegant protagonist sees the runway show, whose front-row is complete with charming renditions of some of the industry's most illustrious characters. She naturally desires the dress, later logs on to Moda Operandi and clicks to buy in her size. On delivery of her coveted piece, just a few months later, she gives the camera a contagious wink! Moda Operandi's message: don't dilly-dally; there is nothing to fear but the tragedy of missing that must-have piece.
Moda Operandi's founder Lauren Santo Domingo evolved the trunkshow concept into the 21st century with the critically acclaimed, pioneering pre-tail model. Since the launch of the multi-brand luxury e-tailer in 2011, women around the world have been shopping their favorite looks from the runway a matter of days after celebrated designers have presented those looks to the world's press and buyers.
"Shopping in this manner has been available to members of the fashion elite for time immemorial, but never before online," said Lauren Santo Domingo, founder of Moda Operandi. "In this video, we set out to capture the excitement of preordering from the exclusive venue of a runway show, an experience only Moda Operandi can offer."