Maria Sharapova Expands Sugarpova Brand

August 27
3:09 2013
Maria Sharapova Expands Sugarpova Brand

Maria Sharapova unfortunately had to pull out of the U.S. Open due to a recurring shoulder injury, but that hasn't stopped the tennis superstar from keeping busy. Sharapova has expanded her candy brand, Sugarpova, into accessories. Sharapova launched an exclusive collection of jewelry, hair accessories, hats, bags and T-shirts at Henri Bendel, where she has a long standing relationship. "Henri Bendel was one of the very first supporters of Sugarpova; we actually launched the candy there in [Manhattan's] Fifth Avenue flagship exactly one year ago," Sharapova told WWD. "And we were both eager to keep expanding the relationship. The [new collection] will keep the fun, bubbly and sweet vibe going strong."

All of the items range from $22 to $58 and feature the brand's signature lip motif. They are also available on w

About Sugarpova:

Sugarpova is a premium candy line that reflects the fun, fashionable, sweet side of international tennis sensation Maria Sharapova. Maria has created her own candy business to offer an accessible bit of luxury, interpreting classic candies in her own signature style. A long time candy lover with a surprising sweet tooth, Maria is bringing a new level of quality to the candy category through fun, unexpected types and shapes - with playful names to match. Wrapped up in a beautiful package, it's both style and substance, just like founder Maria Sharapova.


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