fashion.broadwayworld.com

Lord & Taylor Renews 'Project Runway' Sponsorship

January 16
3:51 2013
Lord & Taylor Renews 'Project Runway' Sponsorship

Lord & Taylor is continuing it's sponsorship of "Project Runway" for the second straight season and which will allow the retailer to continue developing its marketing program around the partnership.

"'Runway's' mission is very much in alignment with Lord & Taylor's legacy of launching the careers of major American designers," said Bonnie Brooks, president of Hudson's Bay Co., the parent of Lord & Taylor.

Lifetime's "Project Runway" is in its 11th season. As part of the partnership, the show features an "accessory wall" built from Lord & Taylor shoes, handbags and accessories, which contestants use to complete their looks during each challenge. Look out for a challenge set to air on March 21 that takes place at Lord & Taylor's Fifth Avenue flagship. The winner gets to sell his or her collection at the store. There's also a contest this season in which customers can predict the season's winner for a chance to win a $2,500 Lord & Taylor gift card to build their own accessory wall.

Related Links
Isaac Mizrahi Exhibition to Open in March at The Jewish MuseumIsaac Mizrahi Exhibition to Open in March at The Jewish Museum
February 10, 2016
Malan Breton Wins Fashion Group International's 19th Annual Rising Star AwardMalan Breton Wins Fashion Group International's 19th Annual Rising Star Award
January 29, 2016
CAA Signs Emmy Award-Winning Host, Producer & Fashion Icon Heidi KlumCAA Signs Emmy Award-Winning Host, Producer & Fashion Icon Heidi Klum
January 22, 2016
Kelly Osbourne & More Host PROJECT RUNWAY JUNIOR, Premiering TonightKelly Osbourne & More Host PROJECT RUNWAY JUNIOR, Premiering Tonight
November 12, 2015


About Author

   Subscribe to Author Alerts

FASHION VIDEOS


Become a Fan, Follower & Subscriber

           Facebook Like Follow