Loehmann's Teams Up with WE TV for “GRAB THE GOWN” Bridal Event

Loehmann’s, a national upscale off-price retailer, is partnering with leading women’s cable network WE tv to bring Loehmann’s biggest one-day bridal event to its flagship store in Chelsea (101 Seventh Avenue, between16th and 17th streets) on Friday, October 19 beginning at 7:00AM*. And, while there’s no need to hurry, brides will want to get there early!


Brides-to-be will have access to an expansive collection of approximately 800 designer wedding gowns from names including Allure Bridal, Bellisima, Casa Mia, Christina Wu, Demetrios and others. Loehmann’s will feature the large boutique-like set-up of wedding dresses on the store’s 3rd floor. While the original prices of the gowns are an eyebrow-raising $1,000 to $11,000, at Loehmann’s, each one carries a jaw-dropping price of $1,000 and lower, adding up to truly big savings for a bride’s big day!


While scooping up a coveted designer wedding dress at a fraction of its cost may be enough for most to call the day a success, Loehmann’s and WE tv will kick up the excitement level with an in-store appearance by renowned celebrity wedding planner and entertaining expert, David Tutera, who will be on hand to meet-and-greet brides-to-be from 9:00 – 11:00AM*. David is the star and host of WE tv’s popular original series, My Fair Wedding: Unveiled, which airs Saturdays at 9:00PM ET/PT. David is also a celebrated author of seven books on weddings and entertaining, and a collaborating designer of wedding gowns and jewelry. Shoppers can also pick up David’s latest book, My Fair Wedding: Finding Your Vision Through His Revisions!


Regarding the upcoming special bridal event and partnership with WE tv, Steven Newman, CEO, Loehmann’s, says “We’re delighted to host a fashion event aimed at helping make the dreams of our customers—brides-to-be—come true, especially more affordably. Working with WE tv, a powerhouse media brand with multiple bridal-related shows to its credit, enables us to expand the scope of this event to reflect something as big and memorable as a wedding, and we’re grateful for their participation and partnership.”


“As the first TV network to realize women’s love of weddings and offer them shows that celebrate their big day, we’re thrilled to partner with Loehmann’s on this one-of-a-kind event,” said Kim Martin, WE tv’s President & General Manager. “We’re especially excited that David Tutera will join us to help brides find their perfect gown.”