Levi's Brings the Most Buzz for Back to School Denim
NetBase, the Social Intelligence Company, today announced the latest Brand Passion Index (BPI) which analyzed five denim brands, just in time for back-to-school shopping. Powered by the Insight Composer, the Index revealed the behaviors, emotions and opinions expressed across web and social media channels about True Religion, Levi's, Lee Jeans, Citizens of Humanity, and 7 For All Mankind.
The NetBase analysis revealed that denim icon, Levi's, received the most social buzz with 58 percent of the total buzz for the five brands, at the second highest Passion Intensity with a score of 65 out of 100. However, Levi's also generated the second lowest Net Sentiment, with a score of 38. Online consumers complained about the high prices of Levi's jeans, as well as their advertising, which they label as weird and confusing.
True Religion was the second most buzzed-about brand, with 36 percent of the overall chatter for the five brands, but also generated the second lowest Passion Intensity (62) and the lowest Net Sentiment with a score of 10. Similar to Levi's, social consumers took to the web to argue that the jeans were not worth the high price tags.
The most loved brand according to the analysis was Citizens of Humanity, although it was the brand with the smallest volume of buzz. The premium denim brand generated a Net Sentiment of 64 and the highest Passion Intensity (84). Online mentions showed that consumers love the different styles, as well as the quality of the denim itself.
Read what consumers are saying about Levi's:
Read what consumers are saying about True Religion: