Kerry Washington Joins Neutrogena as Creative Consultant
Kerry Washington, Neutrogena
Kerry Washington has teamed up with Neutrogena as not only as their newest brand ambassador, but also as a creative consultant.
"Kerry is very aspirational to every type of woman and committed to making a real difference. And she balances it all so gracefully while having beautiful, healthy skin," said Neutrogena general manager Michelle Freyre.
As a creative consultant, Washington will go beyond serving as the face for the company's print and television advertising and extend into product development as well as marketing initiatives. Other Neutrogena brand ambassadors include Julie Bowen, Jennifer Garner, Hayden Panettiere, Emma Roberts, Kristen Bell and Gabrielle Union.
"Kerry has her pulse on fashion and beauty and we're eager to hear her input, as well as valuable insights from her fans, in marketing, research and development, and with our retail team," said Freyre.
"For me, there has to be a connection between health and beauty. Those things can't be in a vacuum and I think Neutrogena really champions healthy skin and beauty with a focus on health. So I gravitated toward their values and commitment to quality," she said. "The more I met with these smart women, scientists and executives, it became clear that the company really values intelligence and the well-rounded beautiful woman, and I felt that was something I could really get behind."
Washington's first ads will appear in early 2014, launching the Visibly Even line's BB creams as well as core products like the Makeup Remover Wipes.
Washington said, "For me, the creative consultant role is also fun because I get to bring my fans on this adventure with me. They know that I'm not just telling them that I'm passionate about a product because I have to say that contractually. They know that I have a voice in the company and that I'm discovering and learning more about skin health all the time and giving the company feedback. "
As for the products, two of Washington's Neutrogena go to's are the Healthy Volume Mascara and the Makeup Remover Wipes. "I'm obsessed with them," she said, "But in terms of getting to discover and play with the full product line, I get to do that with my fan base. It's a much more real connection."