Kate Upton Helps Vanity Fair Celebrate 100 Years
Vanity Fair, Kate Upton
Vanity Fair is celebrating turning 100 - well kind of. The magazine was called Dress & Vanity Fair when it first launched in 1913 but was put to sleep 20 years later. It stayed dead until 1983 when it was revived by S.I. Newhouse Jr., the chairman of Condé Nast. So tecnically speaking, the Vanity Fair we know today is 30 years old - but 100 sounds so much better! Arriving this week on newstands is Vanity Fair's centennial issue featuring Kate Upton, channeling Marilyn Monroe. The cover was shot by Annie Leibovitz.
The print issue features specially commissioned essays written by celebrities like Bill Maher and Lorne Michaels. They have also amped up their website with different features, there's a series of short films by, among others, Judd Apatow, and a coffee-table book, "Vanity Fair: 100 Years," to be released in October.
Even though the magazine was dark from the Forties through the Seventies, the editors created a section from each of the last 100 years and filled it with images from the magazine's archives. In addition, each section comes with featured stories and photography to evoke the period it represents. For instance, former Vanity Fair editor in chief Tina Brown's 1985 cover story on Princess Diana represents the Eighties section, while a 2007 piece on Esquire's heyday, by contributor Frank DiGiacomo, is in the Sixties category.
"We have spikes throughout the year - the Oscar party, the New Establishment list. The International Best Dressed list is always huge for us because it's slide show, slide show, slide show. We're expecting this to be another tentpole," said digital editor Chris Rovzar.