Kanye West Confirms Adidas Collab
Kanye West confirmed he is teaming up with Adidas on Hot 97's Angie Martinez Show, saying "I took the Adidas deal because I have royalties and I have to provide for my family [...] Whatever is official, non-official, official-what y'all gonna see is I'm gonna be the Tupac of product."
Adidas also confirmed the partnership with this statement:
For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.
The brands of the adidas Group complement each other in a unique way to help athletes perform better, play better, feel better. Their products break records, set trends, make history. Every day. All over the world.
It is not only about faster shoes and fashion statements. Just as a shoe is more than padding and foam, there is more to them than just the product. Everything they do is bound by one simple thought: they strive to help you perform at your best. Your success is our ambition. Your defeat spurs them on to be better.