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James Allen Unveils Ground-Breaking Diamond Display Technology

Related: James Allen, Jewelry
James Allen Unveils Ground-Breaking Diamond Display Technology

James Allen's new website provides a genuine alternative to the outdated practices of other online jewelers. By empowering customers with the ability to view actual diamonds, James Allen is bringing a new era of transparency to online diamond retail.

The major innovation is James Allen's exclusive never-before-seen Diamond Display Technology, which magnifies diamonds more than15X in high-resolution and lets users interact with diamonds in 360 degrees. Now, customers can truly experience a diamond's beauty, shape, cut, color, clarity and sparkle all from the comfort of their homes.

"When purchasing an engagement ring, the diamond you choose makes all the difference... and it needs to be seen. A grading certificate is not enough because it cannot describe a diamond's beauty and sparkle. Some online retailers try to 'describe' their diamonds, but do you really want to buy something so meaningful without seeing it first?" says David Berkovits , Marketing Director at James Allen.

James Allen has built an enduring reputation as an affordable luxury jewelry brand with exceptional customer service. James Allen only sells the highest quality diamonds, at the lowest possible prices, and backs every sale with its 'Risk-Free Retail' policy. James Allen's Risk-Free Retail policy includes a 100% full refund, free 60-day returns, a lifetime warranty, a lifetime upgrade option, 24/7 customer service and free shipping.

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