Hollister To Kick-off A Summer Of Music and Fashion
Hollister Co. announced that it will open the Hollister House this Summer, a beach house that will run from Memorial Day weekend through early August. The brand, rooted in Southern California, will feature new Summer styles and host epic music performances at the House all Summer long.
The lineup of musical artists that will perform at the House throughout the Summer includes Ariana Grande, Chromeo (DJ set), Cody Simpson, Lucy Hale, MKTO, Timeflies, Zendaya, and many more.
The Hollister House represents the iconic, laidback So Cal attitude of the brand, featuring a new Jeans Lounge that will give fans a look at the brand's favorite fits and washes. A "So Cal Stylist" video series, highlighting trends and style tips for fans, will also be taped live at the House. You can watch all of Hollister's #SoCalStylist videos at https://www.youtube.com/user/hollisterclubcali/featured.
To celebrate the opening of the Hollister House, Hollister stores around the world will be featuring the "Hollister House Collection." Setting in mid-May, it will include Summer essentials for both guys and girls.
"The Hollister House brings Southern California to the world this summer. Featuring epic concerts, awesome styles, and guest celebs, fans can experience the Hollister House across our digital platforms, including our recently launched Snapchat account and blog, 'This Is So Cal,'" said Craig Brommers, Senior Vice President of Marketing for Abercrombie & Fitch.