Gold Toe Partners with Malan Breton for Spring 2014 NYFW
Models in Malan Breton's runway show at Mercedes-Benz Fashion Week on September 7th will have a little more spring in their step as the global fashion designer has partnered with the classic American sock brand, Gold Toe, incorporating bright and bold socks into his spring 2014 looks.
Malan Breton's spring 2014 collection is inspired by the music of the mid-century British rock invasion the sound that shaped fashion and the world with colors, silhouettes, and fabrics that personify the Malan Breton signature collection.
"This season's color brings excitement into a menswear. When I find something of quality, I like to share it with the world," said Malan Breton. "I wear Gold Toe socks often and I love the comfort, quality and style they offer."
Gold Toe has worked with Malan Breton on several previous Mercedes-Benz Fashion Week shows as a gift bag sponsor, but this is the first time the socks will be an integral part of the runway show.
"We couldn't be anymore excited for this runway opportunity with Malan," said Heather Wilson, Marketing Director at Gold Toe. "For nearly 80 years we've prided ourselves on durability, style and comfort, but it doesn't end there. We're getting bolder and brighter as we approach our milestone anniversary. This partnership is a great way for people to not only see our fashion-forward side, but also see how socks aren't just a wardrobe necessity, but instead a fashion accessory. Malan is the perfect person to make that statement for us."
About Gold Toe
Gold Toe brand is the number one brand of socks (men's, women's and kids') in department stores and national chains for dress, casual and athletics combined. Gold Toe Men's underwear and casualwear collections can also be found in the same channels of distribution. In addition, there are 42 Gold Toe retail stores currently in the country, with more stores opening this year. Gold Toe is a brand owned by Gildan Activewear Inc., a leading supplier of quality branded basic family apparel, including T-shirts, fleece, sport shirts, socks and underwear, which sells its products under a diversified portfolio of brands, including the Gildan and Anvil brand family, as well as under license agreements for the Under Armour and New Balance brands.
About Malan Breton
Malan Breton is the designer and creative director of Malan Breton, Malan Breton Furs, Fantome, and Malan Breton HOMME Collections. Born in Taipei, Taiwan, Breton currently resides in New York City and Paris. He has been designing since the age of 11 and is known for his signature detailing, and fabrics.